My Cooler by Anheuser-Busch

Our team pitched, developed and launched My Cooler, a social media inspired rewards platform (with an app) for all the brands under the Anheuser-Busch umbrella. It’s currently in its first phase of development, but there are big new features planned for the months ahead. Sign up to check out the full experience at https://www.mycooler.com.

I was on the team from the starting line when we pitched to earn the business, and I contributed heavily to our concept, user experience, naming and of course, copy. We won the pitch, and went at breakneck speed to launch the site and app.