Coca-Cola GLobal Corporate Site Redesign

Our team was entrusted to redesign the corporate sites for Coca-Cola in Canada and several other global markets. We dug deep to get insights about how their users behave on the site as well as why they visited, what they were looking for and what tasks they needed to accomplish. We looked for places where user these user needs and behaviors intersected with Coca-Cola’s goals to re-imagine the user journey on the site, including new navigation, article design, and page design. I specifically contributed to copy and tone changes that more closely fit the Coca-Cola brand voice, flexed to meet the needs of a corporate page.

The result was a site design and user experience that was easier to use, more visually appealing and closer to the friendly, helpful Coca-Cola brand persona. See more of our design at https://www.coca-cola.ca.