Cadillac

As a senior writer for the Cadillac CRM line of business, I work on a variety of projects designed to engage prospects and convert them into loyal customers.

XT4 Interactive digital brochure

When our global Cadillac clients needed a digital brochure for the 2020 XT4 in record time, we turned to Adobe Online Publishing. It let us build an interactive digital brochure so Cadillac dealerships could text or email a live link to customers on the spot without having to rely on printing, shipping or distributing print communications. Adobe Online Publishing offers the accessible, interactive features of a webpage, but without the need to build in time for programming/development.

See it in action at: https://www.globalcadillacbrochures.com/Canada/En/XT4/

XT4-Digital-Brochure-pg1.png
A gif plays in each frame to show off each feature the user clicks on.

A gif plays in each frame to show off each feature the user clicks on.

Users can switch between trims and colors to visualize the XT4 they want to buy.

Users can switch between trims and colors to visualize the XT4 they want to buy.