Cadillac.com
lyriq reveal
My first project as co-creative lead for Cadillac.com was creating the site reveal campaign for the new, all-electric LYRIQ.
We took over the homepage, created an immersive vehicle reveal page, and created an educational page to help customers get ready for life with an EV.
cadillac.com homepage takeover
A new vehicle in the Cadillac lineup deserves fanfare—and a vehicle in an all-new EV category deserves a full-on homepage takeover. LYRIQ will continue to take over Cadillac.com for several weeks to create interest and encourage homepage visitors to explore Cadillac’s EV debut.
cadillac lyriq reveal page
The LYRIQ reveal page gives customers a deep dive into this remarkable EV’s features and the elements that inspired its creators. From introducing eyebrow copy that orients our user to creating dramatic visual and verbal moments that draw them in—this page represents a new focus for Cadillac.com.
ev life education page
When our client requested a page to help customers feel ready to make the switch to EV, we delivered. We hit on customers’ biggest EV questions with quick-read drop downs so they could reach the content they were most interested in sooner. Scannable, accessible content in the Cadillac voice ruled our choices on this page.
