CADILLAC HOMEPAGE REBRAND AND REDESIGN
When Cadillac launched their new visual identity, our team began the careful process of bringing the new look and feel to life on the “front door” of the Cadillac site.
Redesigning the homepage of a major automaker is an ambitious undertaking and a rare opportunity. We had many stakeholders to please, as well as performance benchmarks to match or surpass.
WHAT WE ACHIEVED
A better-performing page where more users engaged with the vehicle line-up even though it is lower on the page
An elevated look and feel with large, bold photography, and slimmed-down, hard-hitting copy
Contemporary components that allow flexible page configuration for personalized user experiences
READ ABOUT OUR FULL STRATEGY, PROCESS, AND RESULTS
