Cadillac

As a senior writer for the Cadillac CRM line of business, I work on a variety of projects designed to engage prospects and convert them into loyal customers.

Hand-raiser Email Series

Newly awarded with this project, our team saw an opportunity to overhaul how we engage with those customers who have expressed interest in learning about a particular vehicle in the lineup. We broke our emails into a phased approach centered around the customer’s buyer stage—Intro, Learn, Shop and Buy—and targeted our content specifically to match how ready they are to make a purchase.