Cadillac

As a senior writer for the Cadillac CRM line of business, I work on a variety of projects designed to engage prospects and convert them into loyal customers.

Innovation conquest Direct Mail

Designed to catch the eye and stand out against a sea of direct mail, the Innovation Conquest project was targeted at competitor customers to get them to include Cadillac in their consideration set.

Our concept can be summed up as “Turn the page to a future like never before.” With gloss finish text and a satisfying card stock gauge, we took a dynamic editorial approach to design that moves the eye across the page paired with bold copy that teases what’s next.