Cadillac CT4 Behind the Scenes Campaign
We wanted to tell the story of Cadillac’s newest sedan, the CT4, through the people who built it. Our CT4 Behind the Scenes campaign became an authentic way to build credibility with audiences across channels.
We created three CRM emails and a landing page on Cadillac.com. Our content was sourced from interviews with CT4 designers and engineers who also participated in a corresponding photo shoot featuring a CT4. You can see the landing page and sign up for emails at https://www.cadillac.com/sedans/ct4/behind-the-scenes.
Through mirrors, lighting effects, and an editorial approach to design and copy, we achieved our concept—that this vehicle is a stunning reflection of the incredible people who brought it to life through game-changing performance and design.
The Landing Page
The Emails
Email 1
The first-ever Cadillac CT4: Go behind the scenes
Email 2
The Cadillac CT4 reveals its performance secrets
Email 3
A sneak peak at the innovations of CT4
