https://rhiannond.com/work daily 1.0 2024-12-06 https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1582573317033-1PWD226PV159K8UE5K9Y/XT4-Digital-Brochure-pg9.png Work Users can switch between trims and colors to visualize the XT4 they want to buy. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1582573115893-SXULDASAPONPDBOZ89IC/XT4-Digital-Brochure-pg3.png Work A gif plays in each frame to show off each feature the user clicks on. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1582573232282-YZPAY8ZXR0XNQW70UK62/XT4-Digital-Brochure-pg1.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560361880534-19S5U9JOVVVD08PP6C2E/20190612_131232.jpg Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560361521837-EZBNQ7U9SMEQ5UVQEQ53/20190612_131158.jpg Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560361722051-ENI798ICAJPRMSMNUHNT/20190612_131207.jpg Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560361415290-1X0LDCHIWYK79PT30SDX/20190612_131135.jpg Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560357942851-I0278ZYTHAAQCS7IU64H/Shop.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560357776348-OSDHHJCEH48MX3BNDQ38/Intro.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560357894683-I82AV1G74N5BMJU46KJ0/Learn.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560357998903-BRCV9X9OMS8AGFXEVBJ8/Buy.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1594826707035-H6JWBF2WW0HDC5J0ISQK/20CACT4_40015_a.jpg Work - Cadillac CT4 Behind the Scenes Campaign We wanted to tell the story of Cadillac’s newest sedan, the CT4, through the people who built it. Our CT4 Behind the Scenes campaign became an authentic way to build credibility with audiences across channels. We created three CRM emails and a landing page on Cadillac.com. Our content was sourced from interviews with CT4 designers and engineers who also participated in a corresponding photo shoot featuring a CT4. You can see the landing page and sign up for emails at https://www.cadillac.com/sedans/ct4/behind-the-scenes. Through mirrors, lighting effects, and an editorial approach to design and copy, we achieved our concept—that this vehicle is a stunning reflection of the incredible people who brought it to life through game-changing performance and design. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1594825343465-NTNR577NLC0VSZI3UARO/Firefox_Screenshot_2020-07-15T15-01-41.942Z.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1594824248226-A2PTVR2F8G1H9XI2MH1Z/Behind+the+Scenes+Cadillac+CT4+Compact+Luxury+Sedan%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1594824928480-6GEFCOWVB35U3GX2ISH1/Firefox_Screenshot_2020-07-15T14-54-44.614Z.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1594825591247-4Y2U024W5XVC3CWYT7B3/Firefox_Screenshot_2020-07-15T15-05-42.161Z.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1594838851493-0I7OL3H0SM2YNRWSPA1L/CocaColaCanadaBrands.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1594838581959-VZPY8540PZTQN7NSHIU8/CocaColaCanada.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1594847750101-MI9ZUF7OQ6ICQ63ACF9L/MyCoolerHome.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1619105964418-WZO18VBZVV6HS8IO5TEQ/my23-lyriq-gallery-exterior-drivers-side-03-l.jpg Work - Cadillac.com lyriq reveal My first project as co-creative lead for Cadillac.com was creating the site reveal campaign for the new, all-electric LYRIQ. We took over the homepage, created an immersive vehicle reveal page, and created an educational page to help customers get ready for life with an EV. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1619106404758-8NQSUTAQ4U5KQVE4U4GT/LYRIQ_Reveal_ScreenS.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1619106281278-BJRLEQHMHPXPH9XQ0NVT/Home_Takeover_LYRIQ_ScreenS.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1619106601652-N4TZUWS5AVW9X1N4JX4K/EVLIFE_ScreenS.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/c2046eee-05ec-48b7-944c-45b266feaab5/Johnson-Johnson-Vision-Pro.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/e9d94891-b945-4cde-9c5e-366decd994f3/Full-Johnson-Johnson-Vision.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/b0b4a084-64f6-4589-b628-57972a865cfe/Vision-Treatment-Leadership-Johnson-Johnson-Vision.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/55fab67f-8c34-46ac-bafd-5afaa7c2b5d4/ACUVUE%C2%AE-Contact-Lenses.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/026cde98-47b9-42d2-bfee-8ed98a2aab66/HomepageThumb.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990067110-8P2IYQ4G27E2QEXASZRJ/Slide1.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990068735-GC9KPY5X9AA7ACNXOJRW/Slide2.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990070147-23L0I8K3JSN4MRFP0SZ1/Slide3.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990070177-H0FEDF5WJTNIFWP2YPWJ/Slide4.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990071600-U5Y34HTAQOZGOTL4VHH7/Slide5.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990071232-P68SF1FZZPK099WX51G6/Slide6.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990072537-WYM9PCLUL27W8Z6CXJFE/Slide7.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990076660-ZFLRO7GKQ66AH1JQSFVT/Slide8.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990074676-MME2KFH0TY9CT0WAOSR9/Slide9.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990076788-FWQ3A6E2F6W40Y2KZVPY/Slide10.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990080035-2B2RLLPTFD0UEBQQC2KR/Slide11.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990079697-CDGVVULONLP7UD42VE6K/Slide12.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990084281-T4BVXZSFTRDE7LO5TS42/Slide13.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990083928-PR127LRK23NLFPC9UFX2/Slide14.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990088330-H8M2WBN7ADVKF0LMRDNF/Slide15.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990088185-2NUNUVRKXHTANRT8VBX4/Slide16.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990088895-9TKRUPC1SDWYPXRNVABZ/Slide17.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990089096-ILP9NB8WXYHF6MWCYE20/Slide18.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664990090748-BT2B85TH3O4NBA0OT9Q2/Slide20.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/7fbaa6f7-eef5-4e9c-b850-aca85281fcfd/rwjflogo.png Work - rwjf.org Redesign In 2021, I worked on a complete makeover of the Robert Wood Johnson Foundation Website. This included a new design system, a navigation overhaul, and a complete site rewrite. While collaborating on the new design and site navigation, my major contribution was rewriting each page in every section (excluding articles). I met with stakeholders across the organization to revise copy for plain language, simplify and improve its scanability, and adapt it to the new site structure. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/0cf34904-72a2-47a7-907a-8a6c55adc60e/www.rwjf.org_.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/eaf8b5fe-b8cf-4238-94a8-245965741267/www.rwjf.org_en_grants_active-funding-opportunities.html_ Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/32718a5e-fb1e-4d32-8949-c0123ec2e593/Attain-Health-Home.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/06ca25b1-3da3-47c0-a232-337347b2966f/Attain-Health-Medicare+Coach.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/200df30e-a665-4203-9508-72132c784e88/Choose-Your-Medicare-Health-Insurance-Plan-Attain-Health-12-06-2024_03_28_PM.jpg Work - Attain Health site redesign When CVS Health acquired this Medicare multicarrier company, my team was tasked with overseeing its digital rebrand. I led our effort to redesign the website, including optimizing the site for conversion rates and an overhaul of voice and tone across all content. See more at AttainHealth.com. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1b08a20d-b29b-408f-92aa-1b339259db54/Attain-Health-Plan-Card.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560276882455-D5BY9GVRPF02K173XKDA/home%252B-%252Bcampaign.jpg Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560276953830-6VL4B9Y8D8UAGMSZAAKR/mag_spread.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560277099755-MRJ15CUDGSXYNB65ZW4T/rocket-mortgage.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560353399479-QS7N35M2ZY3V5X44E968/Firefox_Screenshot_2019-06-11T19-21-12.641Z.jpg Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1582573968963-5L65QWY5MNCT05EX6BFA/Firefox_Screenshot_2020-02-24T19-40-17.690Z.jpg Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1582574208018-VHBCBNELEN0WCW0SNEHL/IMG_20200224_145449.jpg Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1582578345719-ZBFMEN24O8SU6AU9433I/Screen+Shot+2020-02-24+at+4.05.32+PM.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1594826400774-QQ78E6SC7XZXTCWVBQW7/CT4_EM1_600x611.jpg Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1594839383471-C4TR4D8HDQX0I0V4A0NK/Firefox_Screenshot_2020-07-15T18-55-53.736Z.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1594847962353-DL2PQURVWXCV10XTBENL/MyCoolerHomeThumb.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1619109526252-97RF8N9I7QSDCM0HI3A9/Screen+Shot+2021-04-22+at+12.34.35+PM.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1651323105035-BGICBS5U9K96ZPU572V1/THumb-Johnson-Johnson-Vision.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1664989473180-FO3XVEPDGHSWR39SF1U3/HomepageThumb.png Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1686687885565-47H0IN1CX8O10C4DZ5JA/www.rwjf.org_.jpg Work https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1733516148739-8UQ17U1Z3730IZF3XI3S/Attain-Health-Home.jpg Work https://rhiannond.com/about-me daily 0.75 2020-07-15 https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1577460040063-OG17BZLQSZFZ6C5UURIA/SelectEditPortrait.jpg About Me https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1524066563765-ZUNKIKLUA3W6FKD6ML93/20160331_144721.jpg About Me - Web Content & Conversion In April 2016, I attended ConversionXL Live in Austin, TX, a conference focused on increasing conversion on websites through content, including a special workshop on writing conversion-based copy for landing pages. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1523985920791-GBLM6YKZNMSGRBMFCWMT/womensconvention.jpg About Me - Social Media Event Support In late 2017, I helped out with the live event social media support for The Women's Convention. I was in charge of monitoring twitter traffic and retweeting relevant posts. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1523986029611-U0H8JSD04U2E1RIB1RBF/STORY-Gathering.jpg About Me - STORY Gathering In September 2017, I attended STORY Gathering in Nashville, Tennessee. STORY is a conference for storytellers and creatives from all backgrounds. My biggest takeaways were learning how to make stories more human and true -- and therefore captivating. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1583428096414-9SCEW78K7E8KX7309VGA/20180908_173142.jpg About Me - THIS IS MY DAD He’s a retired English professor, and he taught me how to write. He also taught me to love baseball. Thanks, Dad. You’re the best. https://rhiannond.com/cadillac daily 0.75 2020-02-20 https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560361880534-19S5U9JOVVVD08PP6C2E/20190612_131232.jpg Cadillac https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560357894683-I82AV1G74N5BMJU46KJ0/Learn.png Cadillac https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560357942851-I0278ZYTHAAQCS7IU64H/Shop.png Cadillac https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1582221279633-2WVQINRB5XF8YLT9NUE5/XT4_Dig_Brochure_Cover.png Cadillac https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560357776348-OSDHHJCEH48MX3BNDQ38/Intro.png Cadillac https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560361521837-EZBNQ7U9SMEQ5UVQEQ53/20190612_131158.jpg Cadillac https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560357998903-BRCV9X9OMS8AGFXEVBJ8/Buy.png Cadillac https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560361722051-ENI798ICAJPRMSMNUHNT/20190612_131207.jpg Cadillac https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560361415290-1X0LDCHIWYK79PT30SDX/20190612_131135.jpg Cadillac https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/1560353399479-QS7N35M2ZY3V5X44E968/Firefox_Screenshot_2019-06-11T19-21-12.641Z.jpg Cadillac https://rhiannond.com/contact daily 0.75 2020-07-15 https://rhiannond.com/awards-accolades daily 0.75 2023-06-13 https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/16d8c927-f64a-4a7a-b6f8-aa453784e5aa/rocketmortgage-landing.jpg Awards & Accolades https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/45ac1fd2-924a-42e9-a0d9-ba3c0ca2b99b/www.cadillac.com_electric_celestiq_magnetic.png Awards & Accolades - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/4165521f-6ae7-4249-a81a-ec6658768924/www.cadillac.com_electric_celestiq.png Awards & Accolades - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ad200d7372b96bedc6b431c/bdf0a890-5095-4b34-ad08-afec590633f6/https-interpublic-sharepoint-com-sites-CadillacCRMEffieTeam-Shared-Documents-Forms-AllItems-aspx-id-2Fsites-2FCadillacCRMEffieTeam-2FShared-Documents-2FGeneral-2FCREATIVE-2FVIDEO-2F1_CadillacCRMEffies_v9b-2Emp4-parent-2Fsites-2FCadillacCRME.png Awards & Accolades